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Глава 12. Методы распространения товаров:

каналы распределения и товародвижения

1Написано автором на основе: Russell Leavitt. „Billions in Blossoms”. — Fortune,May 18, 1981, p. 68—75.

2 Перечни подобного рода приводятся также в работах: Edmund D. McGarry. „Some Functions of Marketing Reconsidered”. — „Theory in Marketing”, ed. Reavis Cox and Wroe Alderson. Homewood, 111., „Richard D. Irwin", 1950, p. 269—273, а также Louis P. Bucklin. „A Theory of Distribution Channel Structure”. Berkeley, Institute of Business and Economic Research, University of California, 1966, p. 10—11.

3 Ronald Abler, John S. Adams and Peter Gould. „Spatial Organization: the Geographer's View of the World”. Englewood Cliffs, N. J., „Prentice-Hall", 1971, p. 531—532.

4William G. Zikmund and William J. Stanton. „Recycling Solid Wastes: a Channels — of — Distribution Problem”. — Journal of Marketing,July 1971, p. 34.

5Bert C. McCammon, Jr. „Perspectives for Distribution Programming” —„Vertical Marketing Systems”, ed. Louis P. Bucklin. Clenview,

ІІІ. „Scott Foresman", 1970, p. 32—51.

6Ibid., p. 45.

7См.: Robert E. Weigand. „Fit Products and Channels to Your Markets”. — Harvard Business Review,January-February 1977, p. 95—105.

8 О работе дистрибьюторов товаров промышленного назначения можно прочесть в статье: Frederick E. Webster, Jr. „The Role of Industrial Distributor”. — Journal of Marketing,July 1976, p. 10—16.

9См.: Bert Rosenbloom. „Marketing Channels: aManagement View”. Hinsdale, III, „Dryden Press”, 1978, p. 192—203.

10См.: McCammon. Perspectives for Distribution Programming, p. 43.

11См.: В. J. LaLonde and P. H. Zinszer. „Customer Service: Meaning and Measurement”. Chicago, National Council of Physical Distribution Management, 1976.

12См.: Jurgen F. Ringer and Charles D. Howell. „The Industrial Engineer and Marketing” —„Industrial Engineering Handbook”(2d ed.), ed. Harold Bright Maynard. N.Y., „McGraw-Hill", 1963, p. 10, 102—103.

Глава 13. Методы распределения товаров :

розничная и оптовая торговля.

1Liz Roman Gallese. The Cheese at Spag's Is Next to the Rugs — Over by the Golf Balls” — Wall Street Journal,January 28, 1983, p. 1; „The Discount Twist in Suburban Shopping Malls”. — Business Week,July 7, 1980, p. 94—96; Walteг МсQuade. „The Man Who Makes Millions on Mistakes”. — Fortune,September 6, 1982, p. 106—116; John Merwin. „Lemons to Lemonade”. — Forbes,August 30, 1982, p. 60—61.

2 „Statistical Abstract of U.S.”, 1982—1983.

3 „Standard and Poor's Industry Surveys”. — Retailing,June 1983.

4John Dennis McDonald. „The Game of Business”, N. Y., „Doubleday”, 1975, p. 102.

5Phyllis Berman. „Too Big for Miracles”. — Forbes,June 15, 1977, p. 26.

6Ernest Samhaber. „Merchants Make History”. N. Y., „Harper & Row”, 1964, p. 345—348.

7Цитируемая

часть определения взята из работы: Walter J. Salmon, Robert D. Buzzell, Stanton G. Cort, and Michael R. Pearce. „The Super Store — Strategic Implications for the Seventies”. Cambridge, Mass., Marketing Science Institute, 1972, p. 83.

8См. „Supermarkets Eye The Sunbelt”. — Business Week,September 27, 1976, p. 61,

9„Standard and Poor's Industry Surveys”. — Retailing,June 1983.

10Salmonetal. „The Super Store”, p. 4.

11Перечень особенностей в слегка измененном виде взят из работы: Ronald R. Gist. „Retailing Concepts and Decisions”. N.Y., „John Wiley”, 1968, p. 45—46.

12„Standard and Poor's Industry Surveys”. — Retailing,June 1983.

13См.: Jonathan N. Goodrich and Jo Ann Hoffman. „Warehouse Retailing: The Trend of the Future”. — Business Horizons,April 1979, p. 45—50.

14„Catalog Showroom Hot Retailer”. — Chicago Tribune,December 6, 1978, Sec. 4, p. „Standard and Poor's Industry Surveys”. — Retailing,June 1983.

15Leo Bogart. „The Future in Retailing”. — Harvard Business Review,November-December 1973, p. 26.

16Belden Menkus. „Remote Retailing a Reality by 1985? ” — Chain Store Age Executive, September 1975, p. 42.

17„Millions by Mail”. — Forbes,March 15, 1976, p. 82.

18Прекрасный материал о методах и приемах «директ мейл» можно найти в работе: Bob Stone. „Successful Direct Marketing Methods”, 2nd, rev. ed. Chicago, „Grain Books", 1979.

19См.: G. R. Schreiber. „A Concise History of Vending In the U.S.A”. Chicago, „Vend”, 1961, p. 9.

20См.: „How the 'New Sell' is Raking in Billions”. — U. S. News & World Report,May 8, 1978, p. 74—75.

21См.: Ronald R. Gist. „Marketing and Society: Text and Cases”, 2nd ed. Hinsdale, ІІІ., „Dryden Press”, 1974, p. 334.

22См.: Rollie Tillman. „Rise of the Conglomerchant”. — Harvard Review,November-December 1971, p. 44—51.

23См.: Phyllis Berman. „Melville, Corp.: Discounting with a Diflerence”. — Forbes,April 16, 1979, p. 93—94.

24Это определение, данное Институтом градостроительства, приводится в работе: Roger A. Dickinson. „Retail Management: a Channels Approach”. Belmont, Calif. „Wadsworth”, 1974, p. 9.

25David Elsner. „Shopping Center Boom Appears to Be Fading Due to Oberbuilding”. — Wall Street Journal,September 7, 1976, p. 1.

26Menkus. „Remote Retailing”, p. 42.

27Более подробно об этом см. также: Philip Kotler. „Atmospherics as a marketing Tool”. — Journal of Retailing,Winter 1973/74, p. 48—64.